Guide
Our guide to building a winning lead generation strategy
How to get started and actionable steps you can take to target the right prospects for your business.
An effective lead generation strategy isn't always the first thing you might think about, when you start to grow your business, but in our experience, it's one of the biggest things holding people back from sustainable, long term growth.
We've often been told by other agencies that we shouldn't be giving this away! Whilst the steps are are pretty standard, many companies fail to take the time to follow them and we feel that everyone should get to use these as a starting point.
What you will get from downloading the guide:
Identify the best place to get started
- Identify your ideal client
- Reaching the right lead
- Why cold emails don't work
3 steps to a winning lead strategy
- How to use personalisation
- Creating a campaign roadmap
- Using data to measure and scale
Putting it into practice
- How to use technology to automate
- The value of using segments
- Setting up triggers for website visitors
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