It's fair to say that HubSpot has helped us to reimagine how we approach content marketing – and it’s a game-changer for businesses looking to streamline their strategy.
If you're already using HubSpot’s CMS Hub ’s CMS Hub you're planning a move to the platform, you've probably heard about the arrival of Content Hub. This isn’t just a rebrand. It’s a comprehensive evolution – bringing together website management, AI tools, and multi-format content marketing into a single, powerful environment.
At Bud, we’re always exploring tools that create real efficiency for small teams and growing businesses. Let’s break down what Content Hub means in practice, and how it could unlock new marketing opportunities for your business.
From CMS to Content Hub – What’s Changed?
1. Everything CMS Hub could do… and more
At its core, Content Hub still offers everything CMS Hub did: fast, secure, scalable website hosting with customisable themes, flexible modules, and powerful SEO capabilities. But it’s what Content Hub adds that sets it apart: AI-powered content creation tools, smart personalisation, and support for multiple content formats (not just blogs and landing pages, but podcasts, videos, and more).
It’s a shift from “just manage your website” to “create, repurpose, and distribute content across your entire customer journey – all in one place.”
2. AI-powered content creation and remixing
One of the biggest new features is Content Remix. Imagine writing a single blog post and automatically creating a social media thread, email campaign, or even a short video script from it. With AI doing the heavy lifting, this saves time and helps you get more value from every idea.
For growing businesses with lean teams, this means less time creating from scratch, and more time focusing on strategy and results.
3. Consistency at scale
Content Hub now includes AI that learns and adapts to your brand’s tone of voice. This helps maintain consistency across web copy, email, blogs, and even multilingual content.
For businesses managing multiple contributors or agencies, that’s a big win. It ensures your voice stays clear and consistent – no matter who’s creating the content.
4. Content as a growth tool, not just a deliverable
HubSpot has moved content to the heart of the marketing strategy. With features like personalised content recommendations and dynamic content blocks, Content Hub lets you create tailored journeys that actually respond to user behaviour – increasing engagement, relevance, and results.
Why This Matters for Your Business
The move to Content Hub reflects a wider trend: content isn’t just a way to fill your blog anymore – it’s how you drive leads, build trust, and convert interest into sales. With automation, AI, and centralised tools, HubSpot’s new approach removes silos between web, email, social, and SEO - that means faster delivery, better tracking, and less time juggling platforms.
At Bud Marketing, we’re already working with businesses to integrate Content Hub into their marketing and seeing great results. Whether you’re launching a new site or want to build a smarter content strategy, this tool gives you the freedom to do more, with less effort.
So… should you switch?
If you’re already on CMS Hub and using content to drive growth, upgrading to Content Hub is worth serious consideration. You’ll unlock AI efficiencies, enhance your brand storytelling, and futureproof your strategy.
If you're not on HubSpot yet, this update makes the platform more appealing than ever – especially for businesses who want one central, smart place to manage everything.
Need help navigating the switch?
At Bud Marketing, we help businesses make sense of platforms like HubSpot and use them effectively. From setup and strategy to content planning and automation, we can support you at every stage.
Let’s have a conversation about how HubSpot Content Hub could work for you.
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